Bruce Coudrey

Bruce Coudrey

More than just brokers. Your partner on the journey.

Benchmark Business Sales is Australia’s leading business brokerage firm. Benchmark business brokers offer vast local knowledge, industry expertise and a national network of buyers and sellers.

Benchmark provides a customised, efficient approach for each client, focused on streamlining the sale and purchase of businesses.

Specialising in businesses valued up to $20 million, our team of over 50 specialised brokers across five states is dedicated to delivering superior outcomes, supported by comprehensive valuation services and strict adherence to legal standards.

Bruce Coudrey has been Principal of Benchmark Business & Commercial Sales, since 1999. Benchmark is one of Australia’s largest national business brokerages. Since establishment Benchmark has grown to include several specialist areas, including Childcare Sales, Service Station Sales, Newsagency Sales, Hair & Beauty Sales, Newsagency Sales, Self Storage Sales, Supermarket Sales, and Education Sales. Over 50 brokers work with Benchmark.


Bruce is a Registered Business Valuer and has acted as a court-appointed expert witness. He has been retained by State Government roads departments and local governments for advice and information relating to compulsory acquisition and compensation matters – particularly in relation to service stations and small businesses.


Bruce Coudrey’s knowledge and experience in the service station area is comprehensive and he is widely regarded as a leader in the field. Bruce has owned many businesses himself. In 1983 Bruce Coudrey completed a mechanical engineering traineeship at John Lysaght Australia – Port Kembla.


Upon completion of that traineeship, Bruce went into business as a service station proprietor. Bruce’s first service station was Shell Dapto. Bruce has owned and operated six (6) leasehold service stations in the Wollongong area (Dapto, Gwynneville, Fairy Meadow, Corrimal, Tarrawanna, East Corrimal), having sold the last service station on November 24th, 1999.


Additionally, Bruce owned a Thrifty Car Rental Franchise, and he has owned and operated two (2) car washes and five (5) mechanical repair workshops. For several years he was a member of state and national Shell Dealer Advisory Councils. Bruce was one of the first Shell "Multiple Site Franchisees (MSF)" in Australia and was involved in establishing brands such as Car Spa, and Autocare, and was also behind the establishment of the Shell Shop program.


Participating in the Shell Dealer Advisory Council meant significant involvement in the introduction of the Shell FORCE franchise in 1989 and the adoption and implementation of the unique Shell SIS (Breeze) Point of Sale System.


Since 1995 Bruce has specialised in the sale and leasing of service stations in Queensland and has been involved in the sale and leasing of hundreds of service stations around Australia.


From 1995 until 2009 Bruce also operated a company which provided advertising on Billboards in New South Wales and Queensland – which means that he is familiar with the outdoor advertising industry.


He has been involved in the sale of many hundreds of businesses, having recently been involved in his 4000th sale. Bruce has been involved in consulting and appraising all types of businesses and he works in all markets across Australia.


Bruce has been the chair of the Australian Institute Of Business Brokers Education & Training Committee, and he has managed training programs for business brokers across Australia since 2009. In 2010 he was awarded the AIBB President’s Medal.


Bruce is engaged to complete around 20 valuation assignments each year.


Qualifications 



  • Certified Practicing Business Broker

  • AIBB Registered Business Valuer

  • API Certificate in Business Valuation

  • Licensed Real Estate Agent – Northern Territory

  • Licensed Real Estate Agent – Victoria

  • Licensed Real Estate Agent – South Australia

  • Licensed Real Estate Agent – New South Wales

  • Licensed Real Estate Agent – Queensland

  • Mechanical Engineering Certificate

More listings...
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MARKET LEADER IN AIR CONDITIONING SALES SERVICE AND INSTALLATION

$1,500,000 + SAV
With over 20 years of experience and profit in the growing air conditioning industry, the current owners ready to retire, and are seeking a new owner to take advantage of the business’s strong future sales projections, and servicing contracts. The business has been showing strong profits, and now demonstrates significant potential for further growth. Earn […]
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46 Views

Profitable IGA with Lifestyle and Opportunity 2 hours from Melbourne

$2,450,000 + Stock
It has been 12 years since this business was last on the market and due to the current owners looking to enjoy their lifestyle more it has become available again. This supermarket has been consistently returning the owners profits and results year in year out. Currently the owners work part-time in the business but work […]
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31 Views

Supermarket with Low rent and huge opportunity

$550,000 + Stock
Opportunity knocks with this supermarket business located within 15km west of the Melbourne CBD. With solar on the roof to minimise the energy cost to great lease with low rent this business allows itself to be expanded and deliver a strong result for the owner. When you look inside the store you will see the […]
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71 Views

Top Performing High Volume Red Rooster Franchise for Sale / Regional NSW

$990,000
Price Reduced, Seller Committed Elsewhere Here’s an opportunity to acquire a fully managed growing store with an impeccable return on Investment with close proximity to Newcastle. Classic food franchises in Australia don’t get more iconic than Red Rooster. After all, it’s Australia’s first and favourite chicken. Here is a golden opportunity for you to acquire […]
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66 Views

Enormous opportunity for highly driven People

Expression of Interest
When you own a Pedders Suspension & Brakes franchise you are a part of Australia’s leading national automotive brands operating with a proven business model with an established customer base and great systems and processes. This business is priced at just $295,000 (plus stock). What do you get for $295,000? REPUTATION: For over 25 years, […]
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34 Views

Pedders Suspension & Brakes Business For Sale: Wollongong

Expression of Interest
Hey, mechanics and car enthusiasts! If you’ve ever thought about running your own business, this might just be your chance. We’re talking about a trusted Suspension & Brakes business located in the centre of Wollongong with Pedders—a name that’s been around for over 25 years. Located right in the heart of a buzzing automotive hub, […]
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38 Views

Flourishing Vehicle Detailing Business for Sale / Gold Coast

$475,000 WIWO
Looking to operate, or invest in, a business with excellent cash flow? One that’s consistently growing? And producing high financial returns? Read on… This business for sale has been at the forefront of the market since its inception in 2011. The skilled team takes pride in producing impeccable detailing and cleaning. Services are in high […]
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44 Views

Car And Truck Rental Business For Sale

$6 million plus fleet
Since 1996 this business has been providing trucks, cars and buses for business and personal use across the Southern Brisbane region. In the years since the business was started it has grown to have multiple outlets across Brisbane and the Gold Coast and boasts a wide range of vehicles in the fleet of nearly 400. […]
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48 Views
Showing 1 to 8 of 12 results
Showing 1 to 8 of 12 results

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