How can you sell a Business if there are no buyers?

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AUTHOR
Bruce Coudrey





 

 

Business Brokers are often asked “how can I sell my business quickly”… the answer is that we need to get buyers interested in the business for sale.

Over many years we have found that most buyers are local.

 

In fact, about 80% of buyers are locals. Only 20% come other sources – most from interstate. We have found that genuine interstate and overseas buyers will look at local websites, so advertising overseas and interstate generally does not work.

 

Buyers come to us. If proper preparation and planning are in place the buyers will make a “beeline” to our door. We do not need to chase them, they will find us. When selling your business it’s wise to think about what kind of person or company would be interested in your business and where they would come from. You need to consider the best way to let that type of buyer know your business is for sale.

 

One method of advertising alone will not be successful. A combination of proven methods working together to produce a cohesive strategy is required to find buyers and to get them looking at your business.

 

Did you know that in most small Business sectors there are more Sellers than there are Buyers?

So how do you stand out in the crowd? How can you get buyers to look at your unique business – and how do you get them to enquire about your business?

The keys are:

  1. Market locally
  2. Prepare and plan
  3. Have everything ready
  4. Spend on Marketing
  5. Get great advice from a professional

Lastly, think about this… if you are chasing them – you are selling. If they are chasing you, they’re buying. So, make the buyers chase you.

 

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